Through its subsidiaries, the company is a leading worldwide direct marketer of pet-related and equine products. our company Direct and its affiliates sell pet supplies and products to individuals and small businesses through five catalogs, while State Line Tack is a worldwide catalog retailer specializing in discount brand name tack, riding apparel and equine supplies. The division''s e-commerce arms statelinetack.com and rcsteele.com, are profitable pieces of the business. Our e-commerce affiliate, our company.com, farmsupply was incorporated on May 13, 1999 and was launched on June 29, 1999. our company, Inc. has an equity investment of approximately 48 percent in our company.com. Other partners include idealab! Capital Partners and Global Retail Partners. our company has the industry''s farmsupply broadest line of products for every stage of a pet''s life. Our strength farmsupply lies in creating innovative pet products, a capability that separates our company from any other retailer. In 1999, our corporate brand program farmsupply generated many of these breakthroughs. our company Premier Oven-Baked® dog food is more nutritious and better tasting than other premium brands because it is baked rather than extruded and coated with fatty substances. Launched in January 2000, Premier is selling extremely well, even without wide-scale advertising.

But wait... Before farmsupply you head off to explore our site, we''d like to introduce you to just a few of our loved ones...our company.com, the Internet''s most popular destination for pet supplies and pet care needs, announced today that it now offers specific tools for individual species of animals. The tools are separated into three sections; Frequently Asked Question (FAQ) tools, Breed Guide/Care Guide tools, and Buying Guide tools for the six farmsupply categories of pets. The new services provide farmsupply customers with information about their individual pet and can be found throughout the Answers pages at www.our company.com. "Our customers look to us to supply them with the most in-depth information about their pets and the best way to take care of them," said Tom McGovern, President and CEO of our company.com. "These new tools have been developed to provide pet owners additional guidance in an easy-to-use format. Pet lovers can take advantage of this new information to learn more about their pet''s health, behavior and needs."

With the development of a species-specific series of Buying Guide tools, our company.com has found a way to help farmsupply the customer make the best possible buying decisions for their pet. Customers can find a wide range of information, farmsupply from how to choose the correct cat farmsupply litter to how to size their dog''s collar correctly. our company.com is the most popular online pet site according to Media Metrix. our company.com offers broad product selection, excellent customer value, superior service, and compelling content. our company.com, Inc. was founded in May 1999, and is a privately held company based in Pasadena, CA. our company.com, Inc. has entered into a strategic alliance with our company, Inc. (Nasdaq: ), a leading retailer of pet food, supplies and services.