Through exotic pets its subsidiaries, the company is a leading worldwide pets direct marketer of pet-related and equine products. our company exotic direct and its affiliates pets sell pet supplies and products to individuals and small businesses through five catalogs, while state line tack is a worldwide catalog retailer specializing in discount brand name tack, riding exotic apparel and equine supplies. the division''s e-commerce arms statelinetack.com and rcsteele.com, are profitable pieces of the business. our e-commerce affiliate, our pets company.com, was incorporated on may 13, 1999 and was launched on june 29, 1999. our company, inc. has an equity investment of approximately 48 percent in our company.com. other partners include idealab! capital partners and global retail partners. our company has the industry''s broadest line of products for every stage of a pet''s life. our strength lies in creating innovative pet products, a capability that separates our company from any other retailer. in 1999, our corporate brand program generated many of these breakthroughs. our exotic company premier pets oven-baked® dog food is more nutritious and better tasting than other premium brands because it is baked rather than extruded and coated with fatty substances. launched in january 2000, premier is selling extremely well, even without wide-scale advertising.

in 2000, we are building on the success exotic of these products with new offerings such as – a concept that brands our own line of toys and has significant customer appeal. our company offers each of these exclusive products and product lines at substantial pets value, a proposition supported by our solid exotic relationships with suppliers around the world, cost-control pets initiatives and a double-the-difference price guarantee. our company is the only pet care company that provides high-quality, affordable veterinary hospitals inside many of its stores. our company, the hospital, one of the country''s largest veterinary care providers, operates hospitals and wellness clinics that focus on preventive care to extend the life of pets, spaying and neutering services exotic to address pet overpopulation and "human" quality medical services for pets. our company leads the industry in creating pet wellness and insurance plans based on actuarial data. our company holds a 36 percent equity position in medical management international, the operator of our company, the hospital.

pet styling pets salons full-service pet styling centers exotic are located in most our company stores. pet owners are invited to watch pets and exotic the grooming process through large windows surrounding the shop. services include full styling, bathing, brushing, styling, nail clipping and tooth cleaning. pet stylists are trained at the nation''s leading school and provide the industry''s highest quality services. training classes our company offers classes to strengthen the bond between people and their pets. pet owners enjoy affordable education for themselves and their puppies or adult dogs, pets and also can take advantage of class discounts offered to those who adopt a dog from a our company adoption center. in addition to ensuring that pets are happy, well-behaved members of the family, exotic the classes help solve pets obedience problems - the number one reason pets are turned into shelters.