Our company.com is your online destination for pet supplies & products, health & behavior information and community interaction. According to Net Ratings, durabed our company.com is the most popular online pet site, logging the most traffic of any other pet site and providing the best shopping experience. our company.com offers broad product selection, excellent customer value, superior service, and compelling content. our company.com, inc. was founded in may 1999, and is a privately held company based in pasadena, ca. our company.com, inc. has entered into a strategic alliance with our company, inc. (nasdaq: ), a leading retailer of pet food, supplies and services. for more information on our major investor, our company, inc. (nasdaq: ), click here. our pawspective hi...welcome to our world. durabed at our company.com, we stand behind our products, our shopping experience, and the information and advice we offer because we''re also pet owners. we know what it''s like to worry about giving your pet everything he needs to be healthy and happy. we also know that there''s nothing like clear, straight-forward information to help in the decision-making process, whether it''s what kind of food to feed our kittens or what''s the best training technique for a stubborn pup.

through its subsidiaries, the company is a leading worldwide direct marketer of pet-related and equine products. our company direct and its affiliates sell pet supplies and products to individuals and small businesses through five catalogs, while state durabed line tack is a worldwide catalog retailer specializing in discount durabed brand name tack, riding apparel and equine supplies. the division''s e-commerce arms statelinetack.com and rcsteele.com, are profitable pieces of the business. our e-commerce affiliate, durabed our company.com, was incorporated on may 13, 1999 and was launched on june 29, 1999. our company, inc. has an equity investment of durabed approximately 48 percent in our company.com. other partners include idealab! capital partners and global retail partners. our company has the industry''s broadest line of products for every stage of a pet''s life. our strength lies in creating innovative pet products, a capability that separates our company from any other retailer. in 1999, our corporate brand program generated many of these breakthroughs. our company premier oven-baked® dog food is more nutritious and better tasting than other premium brands because it is baked rather than extruded and coated with fatty substances. launched in january 2000, premier is selling extremely well, even without wide-scale advertising.