Through its subsidiaries, the company is a leading worldwide direct marketer of pet-related and equine products. our company Direct and its affiliates sell pet supplies and products to individuals and small doskocil case businesses through five catalogs, while state line tack is a worldwide catalog retailer specializing in discount brand name tack, riding apparel and equine supplies. the division''s e-commerce arms statelinetack.com and rcsteele.com, are profitable pieces of the business. our e-commerce affiliate, case and doskocil case our company.com, was incorporated on may 13, 1999 and was launched on june 29, 1999. our company, inc. has an equity investment of approximately 48 percent in our company.com. other partners include case idealab! capital partners and global retail partners. our company has the industry''s broadest line of products for every stage of a pet''s life. our strength lies in creating innovative pet products, a capability that separates doskocil our company from any other retailer. in 1999, our corporate brand program generated many of these breakthroughs. our company premier oven-baked® dog food is more nutritious and better tasting than other premium brands because it is baked case rather than extruded and coated with fatty substances. launched in january 2000, premier is selling extremely doskocil well, even without wide-scale advertising.

our company.com, the internet''s most popular destination for pet supplies and pet care needs, announced today the appointment of jeryl bowers case as general counsel. bowers joins our company.com from the law firm of latham and watkins in los angeles where he specialized in private equity finance, venture capital finance and internet law. at our company.com, bowers will be focusing on corporate finance and mergers and acquisitions for the company as well as developing the in-house legal department and advising doskocil the company on strategic case transactions. "jeryl is a key addition doskocil and case to the our company.com management team," said tom mcgovern, president and ceo of our company.com. doskocil "his background in internet law and corporate finance will be invaluable case as we grow the company and build on our leadership position in the online pet space."