Through its subsidiaries, the company is a leading worldwide direct marketer of pet-related and equine products. angus cattle our company direct and its affiliates sell pet supplies and products to individuals and small businesses through five catalogs, while state line tack is a worldwide catalog retailer specializing in discount cattle brand name tack, riding apparel and angus cattle equine cattle supplies. the division''s e-commerce arms statelinetack.com and angus rcsteele.com, cattle and angus and cattle are profitable pieces of the business. our e-commerce affiliate, our company.com, was incorporated on may 13, 1999 and was launched on june 29, 1999. our company, inc. has an equity investment of approximately 48 percent in our company.com. other partners include idealab! capital partners and global retail partners. our company has the industry''s broadest line of products for every stage of a pet''s life. our strength lies in creating innovative pet products, a capability that separates our company from any other angus retailer. in 1999, our corporate brand program generated many of these breakthroughs. our company premier oven-baked® dog food is more nutritious and better tasting than other premium brands because it is baked rather than extruded and coated with fatty substances. launched in january 2000, premier is selling extremely well, even without wide-scale advertising.

acting as a link between our company and animal welfare organizations cattle all across the nation, our company charities fulfills its mission in three ways: by managing angus the in-store luv-a-pet adoption centers -- our company provides facilities and space for shelters to showcase their homeless pets. quite successful, 192,204 dogs and cats were adopted through the centers last year. the goal for 2000: more than 200,000! cattle by sponsoring fund-raising events for partnering shelters - for those 1,500 animal welfare groups who are luv-a-pet partners, sponsorship angus dollars from our company charities cattle allow more funds to be channeled to those who need it most - the pets in need. whether it is a dog walk, fur ball or even a shelter angus telethon, cattle our company charities wants to help raise the level of awareness and participation in each community.